Launch checklist: ready to open your shop
- Time
- About 30 min
- Steps
- 9
Steps
Step 1 of 9
Logo and contact details
Your logo and browser icon are set, and Store details has the email, phone and WhatsApp customers should use.
Step 2 of 9
Products are live
Your products are set to Active, with photos and prices, and each is in a category.
Step 3 of 9
Pages say what you do
Your home, about and contact pages read like your business, not a template. The Contact page has a form, and its messages arrive in Inquiries.
Step 4 of 9
Legal pages are written
Open Website → Legal pages. Any page marked Needs writing should be edited to match how your business really works, then set to Published.
Step 5 of 9
Customers can pay and receive
Payments shows the ways you accept, and Shipping and delivery has a zone for every country you deliver to.
Step 6 of 9
Your web address
Your domain is Verified and set as primary, if you are using your own.
Step 8 of 9
Google can find you
Search and sharing has a shop title and description, and Google Search Console is on.
Step 9 of 9
Open the doors
If the holding page is on, untick Show the holding page instead of my shop and press Save.
Your Home page shows a setup checklist with your next step. This guide goes a little further: each step below is worth a check before you send your link around on WhatsApp.
Related
- Online store builder for small businessesA complete online shop on its own address, ready for products the day you sign up.
- Privacy policy, terms and refund policy pagesReady-made slots for your privacy, terms, refund and cookie policies.
- Contact page with an enquiry form and inboxA contact page with a working form, and an inbox for every message it brings.
- Close your shop with a holding pageClose the shop to visitors for a while, with a message, while you keep working.
- Connect your own domain to your online storeYour shop on your own web address, with HTTPS handled for you.
- Google Search Console set up for your storeSearch Console verified and your sitemap submitted for you, with the figures in your portal.

Try it on your own store.
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