Google Merchant Center product feed for your shop
Show your products in Google Shopping
A Google Shopping product feed kept in step with your catalogue, for your own Merchant Center.
What it does
- A product feed with prices, stock, photos, brands and product codes
- Kept in step with your catalogue every time Google fetches it
- A Feed tab listing products left out and exactly what to fix
- Uses your own Merchant Center account, so your listings stay yours
How it works
- Turn on the appIn Apps, open Google Merchant Center and copy your feed address.
- Add it to Merchant CenterIn your own Merchant Center, add a product source with a scheduled fetch and paste the address.
- Fix what is left outCheck the Feed tab for products missing a photo, price or other detail.
Found on Google and Bing, without the homework.
Google Search Console inside Biizay: clicks from Google are up 26%, and the next page to improve is named with the clicks it could win.
Google Search Console inside Biizay: clicks from Google are up 26%, and the next page to improve is named with the clicks it could win.
A Google Merchant Center product feed, made for you
Google Shopping reads your products from a feed. Biizay builds that feed from your live catalogue, with each product's price in your shop's currency, stock, photos and brand, so you never export a spreadsheet by hand.
Add the feed with a scheduled fetch
In Merchant Center, add a new product source, choose a scheduled fetch, and paste the feed address from the app. Google fetches it every day, so price and stock changes follow.
Products left out, and why
The Feed tab lists each product the feed leaves out and what is missing, such as a photo or a price.
Works with
- Google Search Console set up for your store | BiizaySearch Console verified and your sitemap submitted for you, with the figures in your portal.
- Google Analytics 4 for your online store | BiizayYour own Google Analytics 4, with shop events sent and the figures shown in your portal.
- Ecommerce SEO built into every store page | BiizayTitles, descriptions, share images and structured data on every page, without plugins.
- Product categories, subcategories and brands | BiizayOrganise your catalogue into categories and subcategories, and tag products by brand.
- Google Merchant Center app: Shopping feed | BiizayA Google Shopping product feed for your own Merchant Center account.
- Google Search Console app for your store | BiizayYour Google search figures, set up for you and shown in tabs.
- Online store for clothing and retail shops | BiizayOne stock, one portal for a clothing or retail shop selling online, on social media and at the counter.
Questions
What is a Google Merchant Center product feed?
A file listing your products, prices, stock and photos that Google reads to show them in Google Shopping. Biizay makes it for you.
Do I need my own Merchant Center account?
Yes. You add Biizay's feed address to your own account, so the listings are yours.
How often is the feed updated?
The feed is built from your live catalogue each time Google fetches it, and you set Google to fetch it daily.
Why is a product missing from the feed?
The Feed tab tells you, for example a missing photo or price.
Try it on your own store.
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