
Google Merchant Center app: Shopping feed
List your products in Google Shopping
Google Merchant Center, by GoogleLive
A Google Shopping product feed for your own Merchant Center account.
What it does
- Feed address to paste into your Merchant Center
- Prices, stock, photos, brands and product codes
- A Feed tab showing products left out and why
Turning it on
- In your Biizay portal, open Apps and choose Google Merchant Center.
- Your shop needs to be live on its own web address first.
- Turn it on. You can turn it off the same way at any time.
How it works
- Copy the addressOpen the app and copy your feed address.
- Add a scheduled fetchPaste it as a product source in your Merchant Center.
- Fix gapsUse the Feed tab to complete products that were left out.
Shops that sell by quotation have no feed. If the app shows coming soon in your portal, Biizay has not switched it on yet.
Works with
- Google Merchant Center product feed for your shopA Google Shopping product feed kept in step with your catalogue, for your own Merchant Center.
- Google Search Console set up for your storeSearch Console verified and your sitemap submitted for you, with the figures in your portal.
- Google Search Console app for your storeYour Google search figures, set up for you and shown in tabs.
- Google Analytics 4 app: tag and reportsYour GA4 tag plus visitor reports inside your portal.
Questions
Does Biizay create my Merchant Center account?
No. You use your own account and add the feed to it.
How often does Google read the feed?
As often as you set in Merchant Center; daily is usual.

Try Google Merchant Center on your own store.
14-day Pro trial, no card. Everything is in the same account.